Pieces and fifteen other stories
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How are Instagram Stories performing for brands and businesses heading into ? Many brands report a positive increase in results when they post more, while others experience the opposite. Which is exactly why we wanted to know what top brands are experiencing when it comes to optimal posting length. Completion rate is determined by calculating the number of times your Stories were watched from the first Story frame all the way to the last Story frame within the given hour time period.
Even if your brand or business posts a longer story length, say 12 to 20 story frames, the results are still phenomenal. There is very little difference in completion rate between 12 and 20 frames as there is between one and seven. Perhaps more incredibly, top accounts that post 20 or more Stories still see a 55 percent or greater completion rate , proving just how engaging Stories content can be at any length.
One of the most interesting takeaways from our research with Delmondo is around the best time s to post to Stories. Given the ephemeral nature of Stories , brands that work hard to create great Stories content will want to maximize the reach of that content. And while there are hundreds of different factors that go into the Instagram Stories algorithm , post timing arguably still plays a key role in the success of your content.
Selected Short Stories
We found that there are four distinct spikes in the mornings, afternoons, and evenings. In other words, outside of normal U. One hypothesis for this finding is that people have more time to watch Instagram Stories before work, during their lunch break, and in the evenings after work. Posting during these prime hours will give your Stories the extra boost they need.
A Million Little Pieces - Wikipedia
Another reason that Instagram Stories are such a powerful channel for brands and businesses is that the threshold for content consumption appears to be higher. There is only so much space in the news feed. The more content that people and brands post, the less space there is for everyone else. Because Stories disappear after 24 hours, that makes more room, so to speak, for fresh new content to be shown. The data from our research shows that the more Stories top Instagram accounts post, the more median reach and impressions they get. We can definitively say that Stories posting length has a positive correlation with reach and impressions metrics.
We understand that creating great Stories content is not easy. Try it today!
Presences. Seven Dramatic Pieces.
In an effort to make this research even more interesting and valuable, we looked at four unique verticals to compare a variety of data points such as completion rates, posting frequency, and more. Those four verticals are, brand accounts, entertainment accounts, media accounts, and sports accounts.
Meanwhile, accounts are posting slightly fewer Stories content on average. Meaning that audiences are sticking around to watch this content at fairly high rates.
Lessons learned from a year-and-half of submitting short stories
Next, we wanted to know how Instagram Stories are performing for these verticals when it comes to reach compared to average follower size i. Still, in a social media world where average organic reach within the news feed is often less than four percent, a five percent or greater average reach rate is welcomed with open arms by many businesses. For this data point, we looked at how many individual days during the month, on average, these verticals posted to Instagram Stories.
Sports accounts are posting the most days per month However, as the popularity of Instagram Stories grows and businesses continue to see success with the channel, we predict that daily posting will become more of a common thread throughout different verticals. Here are three key takeaways that your brand or business can get started with today. In their benchmark study , Delmondo found that, on average, more people exit on the first and last story frame than any other part of your Stories.
Meaning, if your first story frame does not immediately capture the attention of your audience, they will quickly exit your Stories content in search of something else.
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But to reduce these stories to what happens in them is to swallow good wine without regard for taste. This collection will get you drunk, to be sure, but I recommend sipping.
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The book is sexy and playful, particularly in darker moments. But the dialogue, like the stories themselves, provides less exposition than depth.
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These stories, though short, are not small. Many of them do not stand alone as self-contained stories. But if a handful of the pieces might not survive outside the collection, all fifteen of them work as parts of a whole, echoing each other without circling the same ground.